By Chris Faraone for Columbia Journalism Review
The New York Times rarely refers to rock stars such as Alice Cooper, Moby, and Elton John by their birth names. With few exceptions, Vincent Furnier, Richard Melville Hall, and Reginald Dwight get free passes on their alter egos, as do the likes of American Idol icon Clay Aiken (Clayton Grissom) and anti-Christ
superstar Marilyn Manson (Brian Warner). For some reason, though, the unofficial guideline that once
compelled former Times critic Donal Henahan to make subsequent reference to Iggy Pop and Sid Vicious as Mr. Pop and Mr. Vicious (instead of Mr. [James] Osterberg and Mr. [Simon John] Beverly, or even Pop and Vicious) does not apply, apparently, to hip-hop artists. At the Times, the penalty for being a rapper is twofold: you are routinely called out on your birth name (no matter how nerdy and ironic it might be), and you rarely are addressed as “Mr.” This nominal double standard surfaces from time to time in hip-hop articles throughout the mainstream press, but due to the Times’s extensive urban-music coverage and its eternal struggle with honorific conformity, rap handles seem to inspire more copy dilemmas there.
Despite having sold several million discs and served as president of Def Jam Recordings under his alias, Jay-Z still gets pegged as Shawn Carter.
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