How the Major Record Labels Have Given Up on Selling Hip Hop in 2010
by Ty The Great for thecorner.net
It is 2010. People do not buy albums anymore. This is an established fact. This does not bode well for all the Drakes, J Coles, and B.o.B’s of the new generation. These guys are not just rappers, but artists. They are expected to become profitable cultural phenomena without the luxury of collecting significant profit royalties from their hard work in the recording studio (or mic hooked up to a Mac in a hotel room, these days).
One would think this is a two-way road for the major labels who sign them. However, in the age of the 360 deal, the labels are comfortable with a focus on singles, collecting publishing royalties from number #1 jams and sharing profits from tour duties. It has saved the major label system. But what does this mean for the Hip Hop album, and the new breed of young rappers who are recording them?
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